NEW YORK — Authentic Restaurant Brands (“ARB”), a diversified platform of market-leading, iconic regional restaurant brands, announced the expansion of Primanti Bros. into Baltimore.
Primanti Bros. selected Linthicum Heights, Maryland as the location for its first restaurant in the Baltimore area and the 43rd location for the 91-year-old brand. The decision to launch Primanti Bros. in Baltimore was informed by ARB’s concentric circle model of measured growth which leverages local market scale and brand awareness to support entry into neighboring markets. This expansion marks the 7th new Primanti location opened under ARB’s ownership.
ARB reported that the new Primanti Bros. location in Linthicum generated record levels of first week sales for the brand, with high levels of traffic sustained after a banner opening day. Over 400 guests attended an opening celebration, including 250 patrons who camped overnight to be the first through the doors and receive a year’s worth of Primanti’s legendary sandwiches. The early success of the new Baltimore location represented the largest week opening of all Primanti Bros. locations since ARB acquired the brand.
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