Every property has its potential; we serve our clients by identifying the best path to achieving it.
To do this we ask the following:
- What are the characteristics of the submarket?
- What are the entitlement issues and limitations?
- What key retailer or retail service is missing or needed in the market?
- What are the demand generators that will support the development?
- Who are the customers, from where, and how far will they come?
- What and where is the current and future competition that might capture potential customers?
- How visible and accessible is the site, and what can be done to maximize both?
The answers guide our next steps, which include:
- Creating appropriate marketing materials, including labeled aerials, traffic count and competition surveys, demographic information and trade area mapping;
- Detailed elevations showing available signage, dimensioned floorplans and, where appropriate, a merchandising plan of proposed uses;
- A steady and consistent marketing campaign directed at the logical users. This occurs through personal contact and dissemination to (and cooperation with) the brokerage community.
- Negotiation of the business terms of a lease through a detailed term sheet, or letter of intent, which includes the details of Landlord and Tenant Work in a format created specifically for the project.